Phaktory logo


Publishers – Producers – Presenters

1401 Lavaca St #40458 Austin, TX 78701

(512) 229-9090

We Package. You Deliver.

Phaktory creates compelling content through visual storytelling.

Trusted by World-Class Brands

ABC logoJohn Deere logoClayton Homes logoCNN logoIBM logoFreightliner logoState Farm logoMichelin logoLowe's logoYamaha logoUniversity of Texas logoCourt TV logo

Our E-Publishing Process

Page, eye, lightbulb, pencil icon

Create Content

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Design & Layout

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Add Interactivity

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Publish Content

Transform the printed word and create an extraordinary interactive presentation enriched with graphics, images and videos. Structured for readability and comprehension, convey persuasive content directly to your target audience.

Creative Leadership

Our mission is clear: deliver products and services, on time and beyond expectation.

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James Baxter Gentry IV

James Baxter Gentry IV founded Phaktory and has 15 years of professional experience in graphic design, video editing and systems engineering. As an e-Publisher, his skills have been applied across a wide variety of business, medical, academic and legal publications.

Within the legal arena, he occupies the "hot seat" in trial, facilitating the presentation of evidence to judge and jury. His clients include major international corporations.

He holds a B.A. from the American University of Paris, a M.A. from the Universiteit van Amsterdam and a M.F.A. in directing from the École Internationale de Création Audiovisuelle & de Réalisation in Paris.

He speaks five languages: English, French, Italian, German and Dutch.

Picture of Baxter Gentry III

J. Baxter Gentry III

Serving as our Executive Producer, Baxter Gentry is a seasoned media producer with 30 plus years of experience.

He is a former TV News Anchor and Reporter, also working as a Field Producer for CNN and ABC News. Mr. Gentry has received awards from the Associated Press and Society of Professional Journalists.

His popular seminar, “Technology and the Art of Persuasion” has been conducted throughout the United States.

He has remained solidly committed to volunteerism over the years, serving as a video producer for such worthwhile organizations as Honor Flight and MADD (Mothers Against Drunk Driving).

"If a picture is worth a thousand words, a video could be worth millions."

What can we do for you?

Discover what's possible. Contact us today using the form below or at (512) 229-9090.

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